Pronounced “ooo-ler” – this winter festival in Breckenridge is like no other! According to Norse mythology, there was a God of winter and snow named Ullr. Each year, the town of Breckenridge pays him homage with a week long festival and tips their viking caps in hopes of a great snowy season.
This action-packed festival is back for it’s 56th year in a row, and includes the rowdy Ullr Fest parade, the World Record attempt for the longest shot ski, a town bonfire and, or course, Viking helmets galore. Over 12,000 people attend this event each winter and they always come back smiling.
Wednesday: January 9th
6:30 pm – Crowning the Ullr King and Queen
Two local Breck residents will be chosen as the Ullr King and Queen for their contributions in the community. This will take place at the Riverwalk Center before Breck’s Got Talent.
6:30 pm – Breck’s Got Talent
Join local radio station, Always Mountain Time, for a town-wide talent show at the Riverwalk Center. Make sure to arrive early, the first 200 attendees will receive a free beer! The show starts at 6:30 pm at the Riverwalk Center (150 W. Adams Ave).
Thursday: January 10th
4:00 pm – Ullr Shot Ski
The Breckenridge Distillery presents the World’s Longest Shot Ski. The shot ski spans 1,250 feet down the center of Breckenridge’s Main Street. (tickets for 2019 event on sale soon!)
4:30 pm – Ullr Parade
Watch this parade take over Main Street as the centerpiece of the week! The Ullr Fest Parade, showcases floats from all over that have ski jumps, or a hot tub floating down the street (why not?!) There will be cash prizes for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200. (Registration for 2019 event on sale soon!)
5:00 pm – 7:00 pm – Ullr Bonfire
Retire your Christmas tree in style! Join the town-wide bonfire to celebrate Ullr with some warmth (finally). Taking place in the South Gondola Parking Lot with FREE entertainment by Red Bull.
Friday: January 11th
2:00 pm – 4:00 pm – Ullr Ice Plunge
Feel the need to prove your dedication to the cold? Head on over to the Ullr Ice Plunge! You’ll jump and dive with style into the frozen waters of the Maggie Pond and get chilled to the bone. As with all Ullr events, there will be music, food, drinks and lots of laughter. Make sure to dress to impress, because there is a competition for the Best Plunge Costume. The winner receives their very own decorated Ullr Viking Helmet. Don’t be too worried… there is a heated changing room and even a hot tub, provided by Affordable Mountain Hot Tubs, open to anyone willing to take the diving challenge! Located at Main Street Station Plaza, 501 S. Main Street.